Media Habits Are Changing Rapidly For Young Adults, Making Ad Targeting More Challenging

Diesel Labs CEO Anjali Midha spoke with Forbes’ Brad Adgate about the changing media habits for young adults, and shared Diesel insights around the Squid Game audience: “Audience composition might explain the quick rise of Squid Game to the top,” said Midha. “Our analysis shows 68% of the Squid Game engaged audience is under 24 years old, a figure much higher than both Black Mirror (49% under 24) and Parasite (34% under 24). Read the article here!