This exclusive chart reveals why the groundswell of buzz around 'Barbie' and 'Oppenheimer' could help reverse Hollywood's box-office doldrums in spite of the actors' strike
The Barbenheimer bomb is about to be unboxed! Business Insider took a look into Diesel Labs data to determine how “Barbie” or “Oppenheimer” measured up leading into their opening weekends.
“An analysis of data from multiple social-media platforms prepared exclusively for Insider by Diesel Labs suggests that the forecast for the Hollywood box office could switch from cloudy to sunny — even as the industry battles its first dual strike scenario in more than six decades, with members of both SAG-AFTRA and the Writers Guild of America having walked off the job.
Social-media attention on forthcoming and recent film releases looks to be trending higher for titles like ‘Barbie,’ ‘Oppenheimer,’ and ‘Mission Impossible: Dead Reckoning Pt. 1’ versus the 2022 summer blockbuster films benchmark, Diesel Labs found. The company — which specializes in analyzing vast troves of data for media and entertainment firms — looked at the ‘volume of attention’ on movies ahead of their launches.”
