Diesel Labs Introduces PanelAI: Synthetic Focus Group Technology
New AI-infused consumer research technology enables professionals to interact with consumer data streams in real-time
Diesel Labs, a leader in modern consumer intelligence solutions, is proud to announce the launch of PanelAI, a new research technology that transforms how media and marketing professionals access and analyze audience insights. PanelAI combines advanced AI technologies with Diesel Labs’ proprietary content intelligence dataset to deliver real-time, actionable insight, empowering industry professionals to make faster, data-driven decisions in an increasingly competitive landscape.
PanelAI harnesses the power of consumers by tapping into the live data stream generated by millions of target audience members. Diesel Labs processes over 2.2 billion daily signals from social, video and media platforms, meticulously structuring and organizing the data to construct the rich foundation on which the new synthetic focus group capability is built. This union of generative AI and quantitative audience intelligence puts real-time behaviors, preferences, and trends at your fingertips.
PanelAI not only enhances decision-making but also reduces the time, cost and resources required to analyze data, freeing teams to focus on additional value-added initiatives. Whether it’s understanding what your consumers are discussing today, what they think about a specific topic or trend, feedback on a brand or product, PanelAI provides instant access to an innovative blend of qualitative and quantitative insight.
PanelAI represents a novel method in deriving actionable insights, building on Diesel Labs’ expertise in data curation and AI-infused analytics. The launch of this new technology marks a pivotal moment for the media and marketing industries, where traditional methods of audience research such as surveys and periodic focus groups often fall short in addressing the need for cost efficient, real-time insights.
PanelAI’s unique methodology of combining audience opinion and statistical data delivers valuable insights that go beyond surface-level metrics, offering a deeper understanding of audience behavior, preferences, and emerging trends.
“PanelAI represents a significant leap forward for the data, insights, and analytics industry,” said Anjali Midha, CEO and Founder of Diesel Labs. “This new technology empowers media companies, brands, and decision-makers to understand their audiences with unmatched speed and precision. It’s like having your target audience on call 24/7, providing instant and actionable insights to drive smarter decisions.”
PanelAI is available now, and integrates seamlessly into existing workflows. It can be accessed via Diesel Labs’ web-based platform or integrated into business intelligence tools, allowing teams to harness the new insight without disrupting current operations. PanelAI offers today’s content strategists, researchers, marketers and ad sales professionals a versatile solution tailored for the modern media and marketing landscape.
For more information on Diesel Labs’ full suite of content intelligence solutions, please visit www.diesellabs.com/ces.
