Joe Cruse

May 7, 2021

Reboot renaissance: Examining the trend of rebooting content and the role they play in the streaming wars

A trend we've noticed here at Diesel has been a dramatic increase in using reboots as a fast-track to drive viewership and subscriber growth, a tactic we were interested in exploring further. In this post, we take a look at the current reboot landscape and assess how valuable these shows can be to new and established networks. Read More

March 4, 2021

The home theater goes literal: Why #SameDayPremieres might be here to stay

With major releases postponed and theaters shuttered, streamers have been delighting users by offering theatrical-quality content available at home. In this post, we examine streamers’ recent movie strategies and how these could play out with subscribers. Read More

January 27, 2021

Analyzing Bridgerton: The social engagement of the season

Like many viewers lately, our team has been hooked on Bridgerton. This show has created an insatiable desire for more period dramas, causing audiences to seek out new options across the broader content landscape. In this post, we examine potential reasons for this and why it matters for streamers. Read More

October 21, 2020

Examining audience attention spans for new content

At Diesel Labs, continuously scanning for and rapidly integrating new content into our data science models are key parts of our Content Analytics engine. As they say, ‘content is king,’ and audiences have more choice and flexibility than ever before in what to consume and how to consume it.Read More

September 16, 2020

Where are they now? A deep dive into content preference changes for sports engagers and linear/streaming engagers

This is the second post in our series of deep dives that examines how content preferences have been shifting in 2020 vs. 2019. Continuing our look at shifted engagements in the wake of the pandemic and civil unrest, we were curious to see how patterns changed among different groups of people.Read More

September 1, 2020

Where are they now? A look at shifting content engagement in a world turned upside down

The sudden changes to our world this year have caused a wide range of uncertainty and surfaced new questions about how to function amid the chaos. In the media world, cancelled tentpole events and media production delays have left marketers wondering how and where to engage with their audiences.Read More