Audience Anticipation

November 23, 2021

Announcing the Audience Anticipation Index™, and measuring success in the modern media age

Given the extremely high volume of content releases across the media landscape, attracting the attention of audiences has become increasingly challenging and yet remains a crucial component of a successful launch. That’s why we’ve launched the Audience Anticipation Index™. Read More

November 19, 2020

Gazing into the crystal ball: Using anticipation to evaluate pre-launch content

Even with all the changes that have taken place this year, at least one thing has remained constant: getting excited about TV and movies. Read More

September 9, 2019

Content Spotlight: What audiences anticipated the most in August

Earlier this year we talked about the value of measuring audience anticipation and how it can help inform media decision makers when it comes to content creation. Today we’re examining audience anticipation for the month of August to see what viewers are most excited about as the entertainment ecosystem gears up for fall. Read More