Audience Analytics

April 20, 2022

Coming to a screen near you: Ads on Netflix, and brand opportunities

As streaming services explore various ad models, we took a quick spin through our Content Intelligence insights to analyze how brands can approach this emerging opportunity. Read More

July 8, 2022

The rise of the #GentleMinions: How the movie meme performed on TikTok

In this post, we share audience analytics for ‘Minions: The Rise of Gru’ plus insights around the #GentleMinions TikTok trend. Read More

November 1, 2022

Halloween horror: Startling statistics for the spooky season

We examined share of voice trends for the horror genre and dug into audience attention data to reveal which scary movie franchises have driven consistent attention over the last six years. Read More