Caitlin Clark assists the WNBA into a new era
The Point Goddess has arrived! There’s no doubt that @CaitlinClark22 has ushered in a new era for the WNBA. But how does one quantify the impact of a superstar on audience interest and engagement? Diesel took a look at her influence on the league.
All eyes have been on the @IndianaFever sensation since she was drafted last year. Using search measurement, seasonal interest in the WNBA increased 1.95x from 2023 to 2024, the year before to the year after Caitlin Clark’s arrival. Compare that to the flat growth of the @NBA .
But how can we be sure that that attention correlates directly to Clark? 6 of the top most engaged with days connected to news directly related to #22. Compare that to NBA page views which center mostly around championship matchups.
As a highlights hub, YouTube often acts as a barometer for hardcore fan interest. Of the top 10 YouTube videos for the WNBA in the past 18 months, 100% are connected to Clark. Compare that to the NBA set which features different stars at the Olympics.
To learn more about Caitlin Clark, the WNBA and all topics under the Connecticut Sun, keep the fast break going with Diesel Labs!
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