Diesel listens in on the Grammy Awards 2026!

We’re breaking down the most memorable moments of Sunday, February 1st’s GRAMMYs, which marked the end of its run on CBS after 54 years. Next year will see the telecast move to a new home on ABC with additional distribution on Hulu and Disney+.

Beyond the glitz and glamour of awards seasons, how much engagement does a special event capture? Do events like the GRAMMYs still drive live attention? Here at Diesel Labs, we dove into the data to find out – focusing on a year over year look at X (Twitter) and Wikipedia as they best align with the live nature of events.

This year, 69% of the day’s entertainment related conversations on X (Twitter) were about the GRAMMYs versus to 64% last year. This was higher than last year’s Oscars which had 66% share of voice, the Emmy Awards which clocked in at 29% and this year’s Golden Globes which achieved 30%.

Looking through the lens of Wikipedia (which is a signal of search / web behaviors), engagement was down by 21% for this year across Sunday and Monday, likely due to post-event curiosity related to Beyoncé becoming the winningest artist in history with her 32nd win during last year’s telecast. A look at the year-over-year data illuminates how last year outperformed the average.

While engagement with Grammy’s content (not to mention the spilling of post-show ☕) is very much still unfolding, here’s a quick look at some of the notable posts that are driving attention across the video platform landscape. So far, we’re seeing that the #KATSEYE’s performance dominated Youtube engagement, followed by the winners and best new artists on TikTok and Instagram.

And finally, looking across YouTube, TikTok, Instagram, Bluesky, and X (Twitter) – the chatter clustered around headline wins, show‑stopping performances, visible activism (especially anti‑ICE), hot debates over fairness and representation, and wall‑to‑wall fashion talk.