Diesel Labs launches book insights!

The book sample data set rolls up one month of engagement data from top videos about books from Instagram (Bookstagram), TikTok (BookTok), and YouTube (BookTube) to identify & rank top engaged-with book titles from each source.

What this data set is:

The introductory book insights report rolls up one month of engagement data from top videos about books from Instagram (#Bookstagram), TikTok (#BookTok), and YouTube (#BookTube) to identify & rank top engaged-with book titles from each source.

How to use these insights:

– Inform publisher decisioning at the author or manuscript level
– Drive optioning and greenlight decisions for media producers and distributors
– Direct talent agency sales pitches for authors seeking to option their works
– Compile strategic marketing plans to promote authors, books or related content
– Understand audience insights at the title or author level, and explore how literary audiences intersect with media, gaming, and other topics

Data Detail & Methodology:

This report contains a list of books and their authors ranked by engagement from 2k top engaged-with book related videos from each Instagram, TikTok, and YouTube, posted in October 2025. The lists are given across platforms as well as by platform, alongside each the total engagement volume from across any relevant videos whose caption mentioned that title.

About Diesel Labs

Diesel Labs is a data analytics company that specializes in deriving insights from the major social and video platforms to help researchers and analysts understand what topics are the most important and why. We measure audience engagement – curating, organizing and analyzing vast unstructured data and readying it for seamless integration into business intelligence tools, reporting and generative AI models.