Amazon May Be Overpaying for MGM, But Does It Even Matter?

“When it comes to a combined Amazon Prime Video and MGM content catalog, we see a very modest overlap between the two engaged audience groups (2.3%),” Anjali Midha, co-founder and CEO of predictive content analytics platform Diesel Labs, told Observer. “This suggests that the MGM catalog will help bring new engagers to Amazon Prime Video content.” Read the article here!