Paramount CEO Bob Bakish Still Sees Value in Licensing Content to Rivals

Licensing content continues to be an important revenue stream for major streaming platforms, but is there a downside to the strategy? Rachyl Jones explores Paramount’s licensing earnings in her latest piece for Observer with the aide of some Diesel data.

Yellowstone is Peacock’s fifth most talked about show on social media, according to data shared with Observer by Diesel Labs, a company that measures content trends on social media. The buzz that Yellowstone generated could aid Peacock, rather than Paramount, in attracting new subscribers.”