Podcasts Have Become A Programming Source For The Small Screen

“One of the benefits of putting on a video program from another format can provide a built-in audience, an important factor in this era of “Peak TV.” Anjali Midha, founder & CEO of Diesel Labs, a predictive media analytics company, notes, ‘Our data shows there is a significant 79% overlap between podcast and TV show/movie audiences.'” Read the article here!