Survey: Quality of ‘Thursday Night Football’ Games Has Little Effect on Audience

David Satin’s article features Diesel Lab’s Monday Night Football analysis, and how Amazon’s flagship sporting event doesn’t rely on the quality of games to score viewership. Check the article out here!

“A new report from content intelligence company Diesel Labs adds even more context to the numbers for “TNF’s” first season as a primarily streaming product. The report shows that for the first five weeks of the 2022 season, “TNF” garnered better audience attention numbers than it did in 2021. But by Week Eight that trend had reversed, and 2021 games outpaced their 2022 counterparts every week after that.”