Diesel has trending data!

What this data set is

The introductory trending insights report rolls up engagement data across YouTube, TikTok, X (Twitter), and Instagram, capturing both hourly and daily trends to identify and rank the most engaged-with topics, keywords, and conversations across platforms. The dataset also enables historical trend lookup and search, providing context beyond the moment.

Data detail & methodology

This report contains a ranked list of trending topics based on engagement. Trends are presented on our unified dashboard at both the hourly and daily level, with engagement volumes aggregated from relevant posts and videos mentioning each topic. Historical search enables users to examine how trends perform over time and across platforms.

How it works

Trends shape the cultural zeitgeist and influence every corner of media. By harnessing over 2.2 billion daily signals from public social and video platforms, Diesel Labs transforms raw conversation into actionable trend intelligence. Track hourly and daily trend movement, map discovery pathways (social, video, and press), compare competitive topics, and perform historical lookup and search to see how narratives rise, peak, and fade across platforms.

About Diesel Labs

Diesel Labs is a data analytics company that specializes in deriving insights from the major social and video platforms to help researchers and analysts understand what topics are the most important and why. We measure audience engagement – curating, organizing and analyzing vast unstructured data and readying it for seamless integration into business intelligence tools, reporting and generative AI models.