Diesel Labs has been acquired by Forma Group

We are excited to announce that Forma Group has acquired Diesel Labs. Since its founding, Diesel Labs has pioneered AI-powered content intelligence, transforming billions of consumer engagement signals into actionable insights that help organizations understand audiences, identify emerging trends, and make smarter business decisions. As part of Forma, we will continue and expand on a mission to build the future of content creation and audience engagement with better decision making.

This past year together with Forma, we’ve built audience models in support of M&A transactions, predicted title viewership before release, valued a content library, matched a creator with a new brand, and forecasted the disruptive impact of earned media for another.

Thank you for your continued support for Diesel Labs throughout the years! We look forward to continuing to build as part of Forma Group.