Netflix

December 21, 2023

Thrilling an Audience: In response to the Netflix engagement report

Netflix made steps towards increasing that visibility on Tuesday (December 12th, 2023) by releasing the “What We Watched” report, but there’s more to this content story. Read More

August 1, 2022

Special report: Media planning insights for Old Spice

This report highlights campaign planning insights for Old Spice by looking at brand audience engagement across the media landscape. Read More

May 19, 2022

Special report: Q1 2022 Content Intelligence

This report illuminates Q1 trends, including a deep dive into share of voice across linear, streaming and theatrical distribution platforms, as well as a look at key titles and most anticipated upcoming content. Read More

April 20, 2022

Coming to a screen near you: Ads on Netflix, and brand opportunities

As streaming services explore various ad models, we took a quick spin through our Content Intelligence insights to analyze how brands can approach this emerging opportunity. Read More

January 24, 2022

Special report: 2021 streaming service performance

This report analyzes the 2021 performance of the biggest streaming services. It includes platforms’ share of voice, top titles by audience engagement, breakout hits and more, plus deeper dives into each of the biggest streamers including Netflix, HBO Max and Disney+. Read More

November 10, 2021

Must-see TV: How streaming content is dominating the fall TV season

As we move further into the age of streaming TV, the linear broadcast stations are still facing tough times as ratings and engagement continue to drop. This post looks at content performance for broadcasters vs. streaming platforms this fall, with a deep dive on ‘Squid Game.’ Read More

October 5, 2021

Content catalog breakdown: Comparing Netflix, Disney+ and Amazon

Streaming services face the challenge of architecting a content catalog that continually builds audience subscribership and mitigates churn. In this post, we dig into the different approaches currently being taken by Netflix, Disney+ and Amazon. Read More

March 4, 2021

The home theater goes literal: Why #SameDayPremieres might be here to stay

With major releases postponed and theaters shuttered, streamers have been delighting users by offering theatrical-quality content available at home. In this post, we examine streamers’ recent movie strategies and how these could play out with subscribers. Read More

January 27, 2021

Analyzing Bridgerton: The social engagement of the season

Like many viewers lately, our team has been hooked on Bridgerton. This show has created an insatiable desire for more period dramas, causing audiences to seek out new options across the broader content landscape. In this post, we examine potential reasons for this and why it matters for streamers. Read More

October 26, 2018

Content Analytics: Keeping up with media in the era of endless entertainment

Across the media and marketing industry, we spend a lot of time talking about ‘content.’ While the dictionary definition has not changed, what we’re describing is entirely different today than it was even a few short years ago. Read More

November 19, 2020

Gazing into the crystal ball: Using anticipation to evaluate pre-launch content

Even with all the changes that have taken place this year, at least one thing has remained constant: getting excited about TV and movies. Read More

October 21, 2020

Examining audience attention spans for new content

At Diesel Labs, continuously scanning for and rapidly integrating new content into our data science models are key parts of our Content Analytics engine. As they say, ‘content is king,’ and audiences have more choice and flexibility than ever before in what to consume and how to consume it. Read More

April 27, 2020

Content Analytics in the age of #StayAtHome

As the coronavirus pandemic sweeps across the globe, more Americans are sheltering at home — and turning to TV and other entertainment forms to find comfort and stave off boredom. We used our Content Analytics platform to uncover insights around recent audience trends for TV shows, movies, the newly-released Quibi and COVID-19 special television events. Read More

February 19, 2020

Content Analytics for the world of binge watchers

Thanks to the DVR, video on-demand and an increasing number of streaming services, there’s never been a better time to be a binge watcher. In fact, according to a recent report from Nielsen, nearly 20% of the viewing time in households with OTT capabilities is going to streaming... Read More

September 9, 2019

Content Spotlight: What audiences anticipated the most in August

Earlier this year we talked about the value of measuring audience anticipation and how it can help inform media decision makers when it comes to content creation. Today we’re examining audience anticipation for the month of August to see what viewers are most excited about as the entertainment ecosystem gears up for fall. Read More

August 8, 2019

Content Analytics: Netflix wins when it comes to audience engagement

As the streaming wars heat up and companies like NBC Universal and Disney prepare to launch their own services, many are wondering if Netflix will be able to survive — especially since popular titles including Friends and The Office are set to leave the streaming behemoth over the next few years. Read More

March 6, 2019

Content Analytics for media decision makers

Hollywood has long been known as a ‘data-free zone.’ Talented producers and show runners have always been in high-demand, spinning new tales and even developing entire worlds for audiences to love. As we continue marching forward into 2019 and beyond, it’s clear that the ‘content wars’ are upon us, as creative talent is being snapped up by media companies that you’ve heard of and some that you haven’t (yet!). Read More