Chilling Adventures Of Sabrina

October 26, 2018

Content Analytics: Keeping up with media in the era of endless entertainment

Across the media and marketing industry, we spend a lot of time talking about ‘content.’ While the dictionary definition has not changed, what we’re describing is entirely different today than it was even a few short years ago. Read More

December 13, 2018

How audiences flow from one content type to another

It's pretty well known that audiences spend a meaningful amount of time watching content outside of traditional TV; in fact, that’s the consumption area that is growing the fastest. Measurement companies that focus on either 'traditional' content OR 'new' content are missing the big picture — because ALL of it matters right now. Read More