The Democratic Party's VP Race Heats Up

As the Democratic Party aligns behind Vice President Kamala Harris as the presidential nominee, the spotlight has shifted to the selection of a Vice Presidential candidate. Here at Diesel Labs, we monitor audience engagement across the entire media landscape to discover which topics or people are capturing attention and why. Our analysis spans multiple platforms, including Facebook, Instagram, X (Twitter), and Wikipedia, to provide a comprehensive view of the candidates’ popularity.

Based on our cross-platform engagement analysis (looking at volumes of conversation, likes, shares and other such behaviors), four candidates have emerged as favorites: Secretary Pete Buttigieg, Senator Mark Kelly, Governor Josh Shapiro, and Governor Tim Walz. Each candidate has their unique strengths and areas of engagement, making the race for the VP spot highly competitive.

To delve deeper into the discourse around these frontrunners, we ran all the engagement data through our AI sidekick, Daisy. Daisy is programmed to be knowledgeable on all facets of the media industry, from content performance to audience anticipation and media investments. Here are the AI-generated summaries highlighting the strategic facets of each candidate:

Our data reveals that the candidates differ in engagement based on the specific signal source, with Kelly topping the list in terms of wikipedia pageviews and Buttigieg leading on Twitter / X. This divergence in engagement platforms highlights the varied audience groups each candidate brings to the table. With the announcement likely to come next Tuesday, the race is indeed heating up across a set of strong candidates.