The entertainment world has been abuzz lately thanks to two big announcements: the joining of WarnerMedia and Discovery, plus Amazon’s purchase of MGM. With the consolidation of four entertainment giants into two larger entities, we dove into our predictive media analytics to see how these developments might impact the overall landscape. Read More
Hollywood has long been known as a ‘data-free zone.’ Talented producers and show runners have always been in high-demand, spinning new tales and even developing entire worlds for audiences to love. As we continue marching forward into 2019 and beyond, it’s clear that the ‘content wars’ are upon us, as creative talent is being snapped up by media companies that you’ve heard of and some that you haven’t (yet!).Read More
It's pretty well known that audiences spend a meaningful amount of time watching content outside of traditional TV; in fact, that’s the consumption area that is growing the fastest. Measurement companies that focus on either 'traditional' content OR 'new' content are missing the big picture — because ALL of it matters right now.Read More
Across the media and marketing industry, we spend a lot of time talking about ‘content.’ While the dictionary definition has not changed, what we’re describing is entirely different today than it was even a few short years ago.Read More
We started this company in 2016 with an idea and a modest innovation grant from the National Science Foundation. And today we are very pleased to announce the closing of our seed fundraising round, during which we raised $950k!Read More
