We've closed our seed fundraising round!

We started this company in 2016 with an idea and a modest innovation grant from the National Science Foundation. And today we are very pleased to announce the closing of our seed fundraising round, during which we raised $950k! The round was led by TiE Boston Angels and included investors from the MIT Alumni Angels and Launchpad Venture Group communities. We’ll use this investment to continue developing our technology platform, bringing ground-breaking media insight to marketers.

We’ll be updating this blog on a regular basis with industry trends and special insights, so bookmark this page and check back often!

About Diesel Labs

Diesel Labs brings Content Analytics to the marketing and media industry. With audiences consuming so many different types of media, it’s important for marketers to evolve the way we think about measuring engagement and interest in that content.

We apply sophisticated machine learning techniques to media consumption and engagement data to help clients target their audiences based on the content they’re watching – from short form YouTube clips to weekly linear TV programs to binge watching premium streaming shows. This type of analyses enables better marketing, programming and sales decisions.

About TiE Boston Angels

TiE Boston Angels is an investment group of TiE Boston Charter Members and their network that provides funding and mentorship to early stage ventures. Formed in 2011, the group is composed of successful entrepreneurs, executives and professionals with a wide range of backgrounds. TiE Boston Angels invests in innovative technology driven start-up companies in technology, healthcare, cleantech and other emerging sectors.