Press author

October 27, 2025

Televisionation: Diesel Labs’ Anjali Midha on “Disambiguating” the Firehose of Data

Our CEO sits down with TV of Tomorrow to discuss the current state of the media industry. Read More

July 9, 2025

Netflix’s Love Affair With Korea Isn’t Ending With ‘Squid Game’

Will Netflix's investment in Korean content pay off? Our CEO Anjali Midha spoke with The Wrap about Netflix doubling down on Korean content.Read More

April 16, 2025

Why Women Liked The Minecraft Video Game More Than The Movie

Diesel assisted Forbes contributor Brad Adgate in understanding how the film differentiates itself from other hit video game film adaptation using some of our latest AI-driven conversation analysis.Read More

January 29, 2025

Continuing coverage around Diesel's PanelAI

The tech world is abuzz about Diesel's latest offering, PanelAI, which allows consumers to create ad hoc focus groups for any audience at any time.Read More

January 22, 2025

Diesel Labs blends generative AI chat with big-data analysis to create synthetic focus groups for marketing teams

SiliconAngle delves into PanelAI, our latest product which provides 24/7 access to any bespoke audience at your figure tips.Read More

December 16, 2024

Diesel Labs at CES 2025

We're excited to announce that our CEO & Founder Anjali will be talking at CES in Las Vegas this year to discuss "How AI is Changing Consumer Behavior"!Read More

November 21, 2024

Join us for TV of Tomorrow

Tune into the “But What Can AI Do for Me Now?” panel to hear our CEO Anjali Midha share how Diesel Labs is fusing data and AI technologies to drive innovation in consumer and audience research.Read More

September 16, 2024

This AI Lab Is Predicting Who Are The Fan Favorites At The 2024 Emmys

Diesel helped Forbes put its predictive hat on to see who the big winners might be at this years Emmy awards.Read More

July 8, 2024

For The Entertainment Industry, AI Is Here To Stay

Our CEO Anjali Midha spoke to The Streamr about integrating AI into the entertainment industry in an ethical and sustainable way.Read More

March 1, 2024

‘True Detective: Night Country’ Viewership Surges Despite Mixed Reviews—Like These Other Word-Of-Mouth Shows

Forbes recently quoted Diesel's proprietary content intelligence metrics in their post fall TV season study.Read More

December 21, 2023

Analysis: Netflix Viewing Data Provides Raw Numbers, but Which Titles Caused Most Audience Reaction?

With their recent announcement, Netflix is providing more visibility into their streaming viewership statistics. But how do those stats line up with audience attention? The Streamable and Diesel Labs contrast and compare viewership metrics to audience attention. Read More

December 12, 2023

Diesel Labs Introduces Audience Attention Top 10

Launching now: the Audience Attention Top 10! TV Tech covered the launch of our new top 10 offering, serving as a complement to Netflix's and Nielsen's top 10 lists .Read More

September 5, 2023

Generative AI Offers M&E Enterprises Tools For Better Content Decisions

How can AI help content decision makers find more meaningful insights? Our CEO Anjali Midha sat down with TV Tech for an interview to explain how new AI offerings from Diesel Labs can help data analysts and content producers better understand the media landscape.Read More

July 25, 2023

This exclusive chart reveals why the groundswell of buzz around 'Barbie' and 'Oppenheimer' could help reverse Hollywood's box-office doldrums in spite of the actors' strike

The Barbenheimer bomb is about to be unboxed! Business Insider took a look into Diesel Labs data to determine how "Barbie" or "Oppenheimer" measured up leading into their opening weekends.Read More

May 9, 2023

Was ‘Rings of Power’ a Hit or a Flop for Prime Video? Does it Even Really Matter?

The Streamable ventures a guess into how "The Lord of the Rings: The Rings of Power" performed for Prime Video in this piece citing Diesel Labs intel.Read More

May 9, 2023

Paramount CEO Bob Bakish Still Sees Value in Licensing Content to Rivals

Rachyl Jones explores Paramount's licensing earnings in her latest piece for Observer with the aide of some Diesel data.Read More

May 4, 2023

Peacock President Kelly Campbell Pitches ‘Most Complete’ Service to Advertisers

An article from the Observer's Rachyl Jones investigating how services are changing the investor narrative from subscriber growth to profit margins.Read More

May 4, 2023

Despite Audiences Claiming Franchise Fatigue, Prequels, Sequels, Extended Universes Remain Most Popular Streaming Titles

The Streamable's David Satin considers whether fans are fatigued by franchise content.Read More

April 27, 2023

Survey: Documentary Film Production Slows Dramatically in 2022; Could More Docs Head to Free Streaming Services?

After massive growth in the genre over the past few years, the volume of documentary releases appears to be slowing. The Streamable's David Satin took a look at the growing trend.Read More

April 20, 2023

Groceries, gas, or Netflix? Gen Zers are dropping their streaming subscriptions as inflation hits.

Is Gen Z-ers more likely to cancel platform subscriptions? Business Insider's Reed Alexander took a look at the growing trend.Read More

March 8, 2023

Who Is Favored To Win The Oscar? Viewers And Oddsmakers Make Their Picks

Forbes contributor Brad Adgate discusses Academy predictions using Diesel Labs data to see which movies will get the gold this Oscar season.Read More

February 23, 2023

Survey: Quality of ‘Thursday Night Football’ Games Has Little Effect on Audience

David Satin's article features Diesel Lab's Monday Night Football analysis, and how Amazon's flagship sporting event doesn't rely on the quality of games to score viewership.Read More

November 2, 2022

The State of Streaming in 2022: A Special Report

This special report from Variety's Tyler Aquilina examines the state of the streaming industry, citing Diesel Labs data on original content release trends by platform. Read More

November 1, 2022

Fall TV 2022: Broadcasters Ride The Waves, Streamers Make Them

We shared insights with Forbes for an article on how consumers are navigating the shifting seasons in traditional linear TV and the still-emerging streaming platforms. Read More

October 7, 2022

Netflix Dominates New And Returning TV Shows This Fall - Does This Matter?

MediaPost wrote about Netflix's domination of the fall 2022 TV season, using data from Diesel Labs. Read More

October 6, 2022

Which Streaming Service Has the Best New Lineup to End 2022? See the Standout Trailers

"According to Diesel Labs, Netflix alone accounts for more than 27% of all new shows debuting this fall - far surpassing every other SVOD service or linear channel." Read More

September 30, 2022

Report: Nearly Half of All New Shows This Fall Are Streaming; Netflix Leads The Way

The Streamable shared insights from our fall 2022 TV season analysis in this article, highlighting how streaming content continues its forward march. Read More

September 23, 2022

How these producers are building a ‘Legacy’ with Lakers documentary and indie films

This Los Angeles Times article examines "Legacy" and production firm behind it, citing Diesel insights on sports documentaries. Read More

September 19, 2022

Inside the Documentary Cash Grab

The Hollywood Reporter did a deep dive into the boom of documentary production, sharing Diesel data on Netflix, Amazon and Disney+ catalog composition. Read More

September 7, 2022

The biggest blockbusters aren't in movie theaters right now — they're on TV: from 'The Rings of Power' to 'House of the Dragon'

Business Insider's Travis Clark wrote about the blockbusterization of TV, citing Diesel data around "House of the Dragon." Read More

August 24, 2022

The Various Strategies Of Streaming Video

This article has a good overview of the state of the streaming industry, with Diesel data on streaming vs. cable audience engagement. Read More

August 24, 2022

'House of the Dragon' is HBO's biggest premiere ever, and it proves 'Game of Thrones' is still a massive hit 3 years after its divisive finale

Insider's Travis Clark wrote about the "House of the Dragon" premiere, citing Diesel data around audience attention. Read More

August 18, 2022

‘House of the Dragon’ vs. ‘Lord of the Rings’: Which Epic Fantasy Show Will “Win”?

This article examines the latest fantasy face-off, sharing Diesel Labs audience attention data for "House of the Dragon" and "The Rings of Power." Read More

August 17, 2022

Fading 'Gray Man' Viewership Points to Netflix's Uphill Movie Battle

Variety analyzed viewership trends for some of Netflix's biggest movies, citing Diesel Labs data around engagement for The Gray Man. Read More

August 11, 2022

The Streaming Ecosystem Is Changing Everything. Where Do We Go From Here?

In this Adweek column, our CEO Anjali Midha explores the new opportunities and challenges that are coming as formerly closed ecosystems like Netflix and Disney+ open their doors to advertising. Read More

July 27, 2022

Research: Does the Netflix Binge Viewing Model Still Work?

TV Tech cited Diesel data around cumulative audience attention for top-tier streaming titles. Read More

July 27, 2022

To Binge or Not to Binge: Is the All-at-Once Model Still the Right Idea?

The Streamable wrote about the binge-release method, citing Diesel data on cumulative audience attention for top-tier titles. Read More

July 21, 2022

Streamers Find New Life in the ‘FAST’ Lane: Free Ad-Supported Streaming TV Is Growing, Well, Fast (Video)

Our CEO Anjali Midha joined The Wrap's Diane Haithman and other industry leaders for a discussion on FASTsRead More

July 12, 2022

Why Netflix's Loss of Licensed Titles Could Spark a Content Crisis

This article explores what it could mean for Netflix as more licensed content leaves its library and the streamer pivots to originals, citing Diesel data. Read More

July 11, 2022

How a 'Minions' meme craze among teens may have boosted the new movie's box office

Business Insider cited our audience analytics and TikTok data in this article exploring the recent #GentleMinions meme around the latest 'Minions' movie. Read More

June 23, 2022

Women in Entertainment Summit Returning in 2022 With Paul Feig, Alexandra Shipp Among Speakers

June 3, 2022

'Stranger Things' Will Be Netflix's Biggest Hit Yet. How? Netflix Changed its Rules

CNET quoted our CEO Anjali Midha in this article about how Netflix measures viewership and what it means for advertisers. Read More

May 31, 2022

‘Bob’s Burgers’ Has Soft Linear Ratings, So Why Could the Movie Help Save Theaters?

"According to Diesel Labs...engagement levels for “The Bob’s Burgers Movie” are similar to those of “Jungle Cruise,” “Dog,” and “Ghostbusters: Afterlife” in the lead-up to the launch of those films."Read More

May 20, 2022

The Advertisers With Strong Affinity On Netflix, Disney+ & HBO Max Programs

Forbes featured our insights around what brands have high affinity with selected streaming programs and audiences.Read More

May 18, 2022

Q1 Marked Streaming Inflection Point, Including Significant Revenue Slowdown

MediaPost quoted our Q1 2022 Content Intelligence report in this article about streaming services. Read More

May 4, 2022

The movie-theater industry is giddy about films like 'Top Gun' and 'Avatar,' as streaming falters and major studios like Disney and Warner Bros. reset their strategies

Business Insider cited our Content Intelligence for Disney+ and Encanto in this piece that examines studios' evolving strategy around theatrical releases. Read More

April 26, 2022

With Netflix And CNN+ Streaming Video Reaches A Crossroad

Our CEO Anjali Midha talked to Forbes' Brad Adgate about Netflix exploring ad-supported subscription tiers. Read More

April 25, 2022

WrestleMania 38 Proves to be a Streaming and Engagement Hit for Peacock

The Streamable wrote about the partnership between WWE and Peacock, citing our Content Intelligence insights around the year-over-year increase in WrestleMania audience engagement. Read More

April 20, 2022

From Costs To Overwhelming Options—The Shift To Streaming Has Challenges

Our CEO Anjali Midha talked to Forbes' Brad Adgate about some of the current challenges in the streaming landscape. Read More

April 13, 2022

WWE WrestleMania 38 Brings In Huge Number Of First Time Viewers On Peacock

From Content Intelligence company Diesel Labs, 'Mania 38 saw an 18.9% increase in engagement when compared to WrestleMania 37. Likewise, that increase is also better than the 11.5% rise in engagement that 'Mania 37 saw on its own 2020 predecessor. Read More

April 8, 2022

For All the Hype, Disney+ Subscribers Don't Completely Love the Streaming Service

A study performed by Diesel Labs suggests that while Disney only accounted for 5% of last year's original streaming content for the entire streaming media industry, its content created 29% of the streaming video buzz on social media platforms. Read More

March 28, 2022

Streaming Services Catering to the Female Audience with Female-Focused Series

With Season 2 of “Bridgerton” now available to stream, Diesel Labs looked at audience attention for the series, compared with the second seasons for other notable Netflix original series. Read More

March 11, 2022

The Financial Challenges Facing Streaming Video

Diesel Labs reports Netflix accounted for 57% of all original content releases (movies and series by the eight major streaming services) last year. Read More

March 4, 2022

The movies leading the Oscars' Twitter vote for a 'fan-favorite' award, ranked according to exclusive social data

Diesel Labs provided Insider with data to predict the winner of the Academy's #OscarsFanFavorite Twitter contest. Read More

February 21, 2022

How Reese Witherspoon overcame the 'Best Actress curse' to build the $900 million empire behind 'Big Little Lies' and 'The Morning Show'

February 16, 2022

HBO's 'Euphoria' has doubled its audience in season 2 thanks to social-media buzz and Zendaya's popularity

Business Insider featured Diesel Labs data around Euphoria, including a breakdown of audience engagement by platform. Read More

February 15, 2022

Report: Netflix Generated a Third of Engagement in 2021 and Owned Over Half of Releases

According to a newly released 2021 streaming industry trends report from Diesel Labs, Netflix accounted for more than half of streaming original releases last year and obtained over a third of the engagement. Read More

February 9, 2022

Can TikTok Make the Leap From Phones to TV Screens?

Diesel Labs CEO Anjali Midha was quoted in an article from The Wrap that examines TikTok's experimentation with bringing content to bigger screens. Read More

February 8, 2022

Netflix Logs High New 'Engager' Stats, But Is It Getting Enough Bang For Its Content?

Netflix’s social engagement numbers continued to be robust in 2021 — although some newer competitors rivaled its share while churning out considerably less content, according to a new Diesel Labs report. Read More

February 7, 2022

The most talked about new movies and TV shows on 8 major streaming services in 2021

Business Insider featured Diesel Labs data around which streaming original titles drove the most engagement in 2021.Read More

January 31, 2022

'Encanto' became a word-of-mouth hit on Disney+ after playing in theaters, and it shows animated movies are essential to the company's streaming goals

Insider used Diesel Labs data to show how "Encanto" has been a word-of-mouth hit on Disney+. Read More

January 21, 2022

How the buzz for HBO Max's first DC spinoff 'Peacemaker' compares to Disney+ Marvel shows

Insider examined how HBO Max's first DC spinoff Peacemaker compared with Disney+ Marvel series using data from Diesel Labs. Read More

December 28, 2021

The top 8 breakout TV hits of 2021 that surged from word-of-mouth buzz

Diesel Labs provided Insider with a list of the new TV shows this year that had limited pre-launch online engagement, but had the biggest increase after they premiered. Netflix's "Squid Game" had 820 post-premiere engagements for every 1 pre-premiere engagement. Read More

December 21, 2021

Here’s why streaming services are always duking it out over channels

New ad formats and distribution options make streaming-era negotiations for content even more complex, Anjali Midha, co-founder and CEO of analytics company Diesel Labs, tells The Verge. Read More

December 15, 2021

Outlook 2022: What We Can Expect From Advertising & Media

Diesel Labs CEO Anjali Midha: "It’s very likely that next year we will see a ‘measurement renaissance’ of sorts, with substantial innovation in how we use data to power all the major content decisions from development through marketing.” Read More

December 15, 2021

The most talked about movies of 2021, from 'Shang-Chi' to 'Zack Snyder's Justice League'

The analytics company Diesel Labs provided Insider with a list of the movies that had the most online engagement this year. "Shang-Chi" topped the list and is also the highest-grossing movie in the US this year. Read More

December 14, 2021

The Future of Documentary Filmmaking Is Bright, but It Remains a High-Risk Endeavor

December 8, 2021

Podcasts Have Become A Programming Source For The Small Screen

Diesel Labs' data shows there is a significant 79% overlap between podcast and TV show/movie audiences. Given this broad shared audience, it's not surprising to see that stories can successfully cross between formats. Read More

December 3, 2021

A new data analytics approach manages risks and rewards

November 5, 2021

'Eternals' is the worst-reviewed movie in the MCU, but box-office experts are still projecting a solid debut

November 3, 2021

'Dune' is driving sustained online buzz and it suggests a bright future for the franchise

While "Dune" premiered with less engagement than other day-and-date titles, it's sustained more online conversation in the days following its premiere, suggesting strong word of mouth." Read More

October 29, 2021

‘Dune’ Is Getting a Sequel, But How Did It Really Perform? Let’s Check the Data

October 20, 2021

‘Squid Game’ got more engagement than ‘Big Brother’

In another signal of streaming’s dominance when it comes to television content, new data from Diesel Labs shows that audiences are far more engaged in streaming shows than broadcast shows.Read More

October 18, 2021

What’s Next For WarnerMedia CEO Jason Kilar? A Forecast

Observer’s Brandon Katz examined what has happened at WarnerMedia during Jason Kilar’s tenure, sharing Diesel Labs' Content Analytics around HBO Max’s growth over the last year.Read More

October 11, 2021

Media Habits Are Changing Rapidly For Young Adults, Making Ad Targeting More Challenging

Diesel Labs CEO Anjali Midha spoke with Forbes' Brad Adgate about the changing media habits for young adults, and shared Diesel insights around the "Squid Game" audience.Read More

October 8, 2021

Vince McMahon Is Finally Getting What He Hasn't Seen in 20 Years: Competition

Variety's Gavin Bridge took a deep dive into whether AEW is competition to WWE, citing Diesel Labs data. Read More

October 7, 2021

Netflix's 'Squid Game' has surged past 'Bridgerton' in online engagement as it paces to be the streamer's biggest show ever

"Audience engagement has soared for "Squid Game" following its premiere and is well ahead of "Bridgerton" at the same point after its debut, according to the analytics company Diesel Labs."Read More

September 29, 2021

How 'Shang-Chi' became the biggest movie in the US this year — and why it's trailing at the global box office

Business Insider examined the factors that helped propel “Shang-Chi and the Legend of the Ten Rings" to the top of the charts, citing Diesel Labs data around the film's sustained online buzz. Read More

September 23, 2021

Here’s How We’d Run a New Streaming Service

This article from Observer’s Brandon Katz lays out a strategic playbook for competing in the streaming wars, leveraging Diesel Labs data and graphics, along with insights from Diesel CEO Anjali Midha.Read More

September 21, 2021

'Shang-Chi' is driving more sustained online buzz than other recent Marvel movies, according to new data

"Shang-Chi" has sparked long-term online engagement that is ahead of the other most recent Marvel Cinematic Universe movies ("Black Widow" and 2019's "Spider-Man: Far From Home"), according to the analytics company Diesel Labs.Read More

August 24, 2021

The Streaming Wars Is About Global Distribution And Investing In Programming

Presently, Netflix has about 6,000 titles in the U.S. and growing, with 40% of the titles called “Netflix Originals”, up from 25% in February 2020. Despite the increase in competition, data from Diesel Labs, a predictive media analytics company, point out Netflix’s share of top titles by engagement in the U.S., reveal a healthy share of engagement.Read More

August 19, 2021

This one chart shows why Reese Witherspoon’s Hello Sunshine is worth $900 million

Diesel Labs’ data shows just why they have so much commercial value to streamers: They’re all top drivers of user engagement for subscribers who are new to the shows’ respective streaming platforms.Read More

May 24, 2021

Amazon May Be Overpaying for MGM, But Does It Even Matter?

“When it comes to a combined Amazon Prime Video and MGM content catalog, we see a very modest overlap between the two engaged audience groups (2.3%). This suggests that the MGM catalog will help bring new engagers to Amazon Prime Video content.”Read More

May 21, 2021

Why Disney’s Streaming Strategy May Not Work for WarnerMedia-Discovery

“WarnerMedia content outperforms in terms of engagement, owning 8.7% of all new titles (shows and movies) coming out this year and generating a huge 20.2% share of engagement,” Anjali Midha, co-founder and CEO of Diesel Labs, told Observer.Read More

February 16, 2021

Americans are consuming more foreign content than ever

The makeup of U.S. TV series premieres (on traditional TV and streaming) from non-U.S. markets rose to 21.8% in 2020, up from 18.3% in 2019, per data from Diesel Labs, a content measurement platform.Read More

December 11, 2020

How Netflix is doing in its holiday-movie war with Hallmark and Lifetime (Datacenter Weekly)

Netflix is giving Hallmark and Lifetime a run for their money in the holiday-movie wars, new data from Diesel Labs suggests. The Boston-based media analytics firm tells Ad Age that the streaming giant has been generating a critical mass of social media conversation around its slate of yuletide programming. Read More

July 1, 2020

TV Shows in 2020 Spur Less Engagement on Social Media

The volume of social media posts this year about broadcast, cable and streaming TV shows has often been below 2019 levels, content analytics firm Diesel Labs has found. Reasons include a lack of sports on TV and fewer megahits such as “Game of Thrones” on air — and in June, a decline in entertainment posts in favor of ones on current events. Read More

November 24, 2018

Content Analyzer Diesel Labs Taps New Media Vets Cohen, Grant As Advisors

Pioneering new media (MTV, AOL) researcher Marshall Cohen has been named an advisor to Diesel Labs, an early-stage content analytics and audience segmentation venture. Read More

June 21, 2018

Startup Q&A - Diesel Labs Brings a New Marketing Perspective When It Comes to Video

Video streaming and sharing are becoming massively popular. Nearly every social media platform has the option for users post video nowadays, and marketer and advertisers are taking note of this.Read More