Insights author

May 22, 2025

Introducing Bluesky Data for Analytics

Diesel Labs is now bringing Bluesky engagement data to our content analytics. Building on foundational models that include data from Facebook, Instagram, YouTube, Twitter/X and Wikipedia, Bluesky is a major new source of audience and consumer engagement trends. Below is an analysis of how Bluesky data behaves relative to other notable platforms for the Disney+ show Andor, which just concluded its second season.Read More

April 23, 2025

The gold inside A Minecraft Movie

After 2 weeks, A Minecraft Movie is the frontrunner in 2025 in terms of box office performance. Here at Diesel, we crafted some interesting insights into why that might be!Read More

February 23, 2025

ACOTAR: A courtship of adaptation

Which streaming partner do you think would do justice to an adaptation of A Court of Thorns and Roses?Read More

January 22, 2025

Diesel Labs Introduces PanelAI: Synthetic Focus Group Technology

Diesel is proud to announce the launch of PanelAI, a new research technology that transforms how media and marketing professionals access and analyze audience insights. Read More

January 1, 2025

EOY 2024: The View from the Top!

It's that time again. Join us as we take a look back at what audiences loved most in 2024! Check out our top 5 lists for Brands, Shows and Movies, and see which content captured this most attention this year. Read More

December 7, 2024

What will you... watchNXT?

Diesel Labs is announcing watchNXT, a free to use, consumer facing web app with a universal content calendar, trending list, engagement metrics and more designed to help everyone figure out what to watch next. Read More

November 15, 2024

New from Diesel Labs! ChatGPT infused with real-time audience data

What if chatGPT could reply to your live media performance questions? Now it can - Diesel AI (or Daisy as we call her!) is a fusion of chatGPT with our vast array of real-time audience data, able to answer nearly any question about content engagement.Read More

July 31, 2024

The Democratic Party's VP Race Heats Up

As the Democratic Party aligns behind Vice President Kamala Harris as the presidential nominee, the spotlight has shifted to the selection of a Vice Presidential candidate. Here at Diesel Labs, we monitor audience engagement across the entire media landscape to discover which topics or people are capturing attention and why.Read More

December 21, 2023

Thrilling an Audience: In response to the Netflix engagement report

Netflix made steps towards increasing that visibility on Tuesday (December 12th, 2023) by releasing the “What We Watched” report, but there’s more to this content story.Read More

May 18, 2023

#WritersStrike: What pencils down spells for the entertainment industry

As the Writer's Strike unfolds, we look into how the standoff might affect the entertainment industry moving forward.Read More

April 14, 2023

UFC & WWE: Will Endeavor's fight lead to scripted content betting?

Endeavor is bringing WWE and UFC into the same arena, achieving greater leverage in an industry where live events continue to outperform. Read More

February 13, 2023

Thursday Night Football: Can Amazon convert when it counts?

Fall 2022 ushered in the next stage of live sports and streaming, with Amazon Prime Video exclusively distributing Thursday Night Football (TNF). But what has the switch to streaming from linear TV meant for TNF audiences?Read More

January 11, 2023

Glass Onion: Clueing in on Netflix's latest mystery

Diesel Labs put Rian Johnson's latest installment under the content analytics microscope to investigate what contributed to the success of Netflix's latest mystery.Read More

June 14, 1882

Diesel Labs introduces data products for generative AI

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