Insights author

June 16, 2026

Diesel Labs has been acquired by Forma Group

We are excited to announce that Forma Group has acquired Diesel Labs. Read More

May 7, 2026

Thought Leader Berj Kazanjian Weighs in on Diesel's EOY Report

Former SVP of Strategic Insights & Analytics at Paramount Berj Kazanjian weighs in on Diesel's 2025 End of Year Report. Read More

February 17, 2026

Super Bowl LX and the Bad Bunny Halftime Show

The big game this year turned out some big insights, and Diesel is here to make up some yards after the catch on all the data we received! Read More

February 2, 2026

Diesel listens in on the Grammy Awards 2026!

What went down on the night of the Grammy's? Tune in to Diesels insights to learn more about the music industry's biggest night! Read More

January 20, 2026

Diesel has trending data!

We're excited to announce trending data across all major social platforms! Download a free version of the data today.Read More

August 25, 2025

The summer of Love Island

Love Island US and Love Island UK have dominated the content airwaves this summer. We took a look into the unique reality dating show. Read More

August 6, 2025

Caitlin Clark assists the WNBA into a new era

We delve into the Caitlin Clark affect, and how the superstar has affected the WNBA and sports as a whole. Read More

July 31, 2025

South Park's Season 27 Presidential premiere piques interest

The kids from South Park surge into the spotlight once again with a presidential parody in their Season 27 debut. Read More

July 24, 2025

Diesel Labs Launching Enhanced Box Office Prediction Modeling

Built on our powerful content intelligence data set, Diesel Labs now offers enhanced box office prediction models that blend together several KPIs into one unified prediction for theatrical releases. Read More

July 23, 2025

Will the clock strike midnight for late night?

With the news of Paramount's cancellation of The Late Show, we took a look into our data to see what we could uncover.Read More

June 23, 2025

Will Jurassic World Rebirth be a big bang at the box office?

Jurassic World Rebirth comes out this weekend. Utilizing anticipatory audience data, we project just how well the dino-sized series installment will perform! Read More

June 9, 2025

Bang! Bang! Ballerina! Projecting the success of From the World of John Wick: Ballerina

Using Diesel’s predictive modeling, we anticipate the box office performance of the latest in the John Wick series. Read More

May 22, 2025

Introducing Bluesky Data for Analytics

Diesel Labs is now bringing Bluesky engagement data to our content analytics. Read More

April 23, 2025

The gold inside A Minecraft Movie

After 2 weeks, A Minecraft Movie is the frontrunner in 2025 in terms of box office performance. Here at Diesel, we crafted some interesting insights into why that might be!Read More

February 23, 2025

ACOTAR: A courtship of adaptation

Which streaming partner do you think would do justice to an adaptation of A Court of Thorns and Roses?Read More

January 22, 2025

Diesel Labs Introduces PanelAI: Synthetic Focus Group Technology

Diesel is proud to announce the launch of PanelAI, a new research technology that transforms how media and marketing professionals access and analyze audience insights. Read More

January 1, 2025

EOY 2024: The View from the Top!

It's that time again. Join us as we take a look back at what audiences loved most in 2024! Check out our top 5 lists for Brands, Shows and Movies, and see which content captured this most attention this year. Read More

December 7, 2024

What will you... watchNXT?

Diesel Labs is announcing watchNXT, a free to use, consumer facing web app with a universal content calendar, trending list, engagement metrics and more designed to help everyone figure out what to watch next. Read More

November 15, 2024

New from Diesel Labs! ChatGPT infused with real-time audience data

What if chatGPT could reply to your live media performance questions? Now it can - Diesel AI (or Daisy as we call her!) is a fusion of chatGPT with our vast array of real-time audience data, able to answer nearly any question about content engagement.Read More

July 31, 2024

The Democratic Party's VP Race Heats Up

As the Democratic Party aligns behind Vice President Kamala Harris as the presidential nominee, the spotlight has shifted to the selection of a Vice Presidential candidate. Here at Diesel Labs, we monitor audience engagement across the entire media landscape to discover which topics or people are capturing attention and why.Read More

December 21, 2023

Thrilling an Audience: In response to the Netflix engagement report

Netflix made steps towards increasing that visibility on Tuesday (December 12th, 2023) by releasing the “What We Watched” report, but there’s more to this content story.Read More

May 18, 2023

#WritersStrike: What pencils down spells for the entertainment industry

As the Writer's Strike unfolds, we look into how the standoff might affect the entertainment industry moving forward.Read More

April 14, 2023

UFC & WWE: Will Endeavor's fight lead to scripted content betting?

Endeavor is bringing WWE and UFC into the same arena, achieving greater leverage in an industry where live events continue to outperform. Read More

February 13, 2023

Thursday Night Football: Can Amazon convert when it counts?

Fall 2022 ushered in the next stage of live sports and streaming, with Amazon Prime Video exclusively distributing Thursday Night Football (TNF). But what has the switch to streaming from linear TV meant for TNF audiences?Read More

January 11, 2023

Glass Onion: Clueing in on Netflix's latest mystery

Diesel Labs put Rian Johnson's latest installment under the content analytics microscope to investigate what contributed to the success of Netflix's latest mystery.Read More

June 14, 1882

Diesel Labs introduces data products for generative AI

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