Insights author

November 18, 2025

Diesel Labs launches book insights!

Diesel Labs is proud to announce an update to our content coverage: books! Check out a sample of our data offering today. Read More

May 4, 2023

Special report: A review of 2022 Content Intelligence

With 2023 already in full swing, we at Diesel Labs take a look back at data from the previous year in Content Intelligence for clues and insights into where the media industry is headed. Read More

November 22, 2022

Audience Attention Index: Nov 14-20, 2022

Here's a look at what titles generated the most audience attention during the week of Nov 14-20. Read More

November 1, 2022

Halloween horror: Startling statistics for the spooky season

We examined share of voice trends for the horror genre and dug into audience attention data to reveal which scary movie franchises have driven consistent attention over the last six years.Read More

October 4, 2022

Special report: Fall 2022 TV season analysis

This report reveals trends for the fall 2022 TV season across both linear networks and streaming platforms, with a look at the most anticipated titles coming this autumn. Read More

August 1, 2022

Special report: Media planning insights for Old Spice

This report highlights campaign planning insights for Old Spice by looking at brand audience engagement across the media landscape.Read More

July 8, 2022

The rise of the #GentleMinions: How the movie meme performed on TikTok

In this post, we share audience analytics for ‘Minions: The Rise of Gru’ plus insights around the #GentleMinions TikTok trend. Read More

June 22, 2022

Reboot renaissance: Staying original in a world of recreations

We dug into the Content Intelligence around recreations (reboots/revivals, sequels/spinoffs and franchise titles), including a look at anticipation trends around upcoming content.Read More

May 23, 2022

Diesel Insights for brands: Disney+ spotlight

This report reveals brand affinities for the Disney+ audience, plus a deeper dive into audience analytics around "Obi-Wan Kenobi." Read More

May 19, 2022

Special report: Q1 2022 Content Intelligence

This report illuminates Q1 trends, including a deep dive into share of voice across linear, streaming and theatrical distribution platforms, as well as a look at key titles and most anticipated upcoming content. Read More

May 10, 2022

Announcing Diesel Insights for brands

We are excited to announce a new suite of analytics for advertisers seeking to better understand the opportunities within previously ad-free spaces. Read More

April 20, 2022

Coming to a screen near you: Ads on Netflix, and brand opportunities

As streaming services explore various ad models, we took a quick spin through our Content Intelligence insights to analyze how brands can approach this emerging opportunity. Read More

April 19, 2022

Powerslam for Peacock: 'WrestleMania 38' goes over in a big way

WWE’s 'WrestleMania 38' was a success for Peacock in terms of both engagement and new audience acquisition: There was an 18.9% increase in engagement from 'WrestleMania 37' to 'WrestleMania 38.' Read More

April 1, 2022

A delightful second debut: Audience attention around ‘Bridgerton’ season two

We dove into the Content Intelligence around this beloved Shondaland diamond to see which platforms are driving engagement and how it’s measuring up to the second seasons of other notable Netflix originals. Read More

March 14, 2022

Welcoming Jack Flanagan to the Diesel Labs team!

Jack is a sales leader with over 20 years of experience specializing in early stage startups and we are excited to have him on our team.Read More

January 24, 2022

Special report: 2021 streaming service performance

This report analyzes the 2021 performance of the biggest streaming services. It includes platforms’ share of voice, top titles by audience engagement, breakout hits and more, plus deeper dives into each of the biggest streamers including Netflix, HBO Max and Disney+. Read More

January 6, 2022

2021: A Marvel of a year

There’s no doubt that Phase Four of the Marvel Cinematic Universe got off to an explosive start: Marvel properties released or announced in 2021 captured 17.1% of all engagements around TV and movies during the year. Read More

November 23, 2021

Announcing the Audience Anticipation Index™, and measuring success in the modern media age

Given the extremely high volume of content releases across the media landscape, attracting the attention of audiences has become increasingly challenging and yet remains a crucial component of a successful launch. That’s why we’ve launched the Audience Anticipation Index™. Read More

November 10, 2021

Must-see TV: How streaming content is dominating the fall TV season

As we move further into the age of streaming TV, the linear broadcast stations are still facing tough times as ratings and engagement continue to drop. This post looks at content performance for broadcasters vs. streaming platforms this fall, with a deep dive on ‘Squid Game.’ Read More

October 5, 2021

Content catalog breakdown: Comparing Netflix, Disney+ and Amazon

Streaming services face the challenge of architecting a content catalog that continually builds audience subscribership and mitigates churn. In this post, we dig into the different approaches currently being taken by Netflix, Disney+ and Amazon. Read More

September 1, 2021

A blossoming for HBO: Audience analytics for ‘The White Lotus’

In a mere six episodes, HBO’s The White Lotus packs quite the punch — both figuratively and literally. We dove into the media analytics around this captivating miniseries to see how it boosted engagement growth for HBO, audience trends and more.Read More

August 19, 2021

Special report: Disney+ performance

We dug into the analytics around Black Widow and other Premier Access titles to reveal audience trends, Disney+’s opportunity for growth and more. Download our free report to get the insights. Read More

November 19, 2020

Gazing into the crystal ball: Using anticipation to evaluate pre-launch content

Even with all the changes that have taken place this year, at least one thing has remained constant: getting excited about TV and movies. Read More

June 30, 2020

To VOD or not to VOD?

How COVID-19 is transforming the movie industry Leading up to COVID-19, the entertainment industry was in a state of flux. Consumers were increasingly moving to streaming and on-demand services, forcing movie studios to closely examine the post-theatrical life cycle of their movies. Further complicating the situation, the coronavirus pandemic upended life as we know it.Read More

April 27, 2020

Content Analytics in the age of #StayAtHome

As the coronavirus pandemic sweeps across the globe, more Americans are sheltering at home — and turning to TV and other entertainment forms to find comfort and stave off boredom. We used our Content Analytics platform to uncover insights around recent audience trends for TV shows, movies, the newly-released Quibi and COVID-19 special television events.Read More

February 19, 2020

Content Analytics for the world of binge watchers

Thanks to the DVR, video on-demand and an increasing number of streaming services, there’s never been a better time to be a binge watcher. In fact, according to a recent report from Nielsen, nearly 20% of the viewing time in households with OTT capabilities is going to streaming...Read More

November 6, 2019

Cooking up some Content Analytics for popular competition shows

The popularity of competition cooking shows has skyrocketed in recent years, with Chopped, MasterChef and myriad others gracing TV screens and delighting fans. And now, thanks to its availability on Netflix, the U.K.’s popular The Great British Baking Show has gained traction in the U.S. as well.Read More

September 9, 2019

Content Spotlight: What audiences anticipated the most in August

Earlier this year we talked about the value of measuring audience anticipation and how it can help inform media decision makers when it comes to content creation. Today we’re examining audience anticipation for the month of August to see what viewers are most excited about as the entertainment ecosystem gears up for fall.Read More

August 8, 2019

Content Analytics: Netflix wins when it comes to audience engagement

As the streaming wars heat up and companies like NBC Universal and Disney prepare to launch their own services, many are wondering if Netflix will be able to survive — especially since popular titles including Friends and The Office are set to leave the streaming behemoth over the next few years.Read More

March 27, 2019

Content Spotlight: What audiences are anticipating the most right now

We’ve previously discussed the increasing importance of using data to think about content creation and help producers figure out what will resonate with audiences, and today we want to dive a little deeper into one nuanced aspect: audience anticipation.Read More

November 15, 2018

Welcoming Ron Grant and Marshall Cohen as our new advisors

We are thrilled to announce that we’ve just named Ron Grant and Marshall Cohen as our first two advisors!Read More

August 27, 2018

Content Analytics for the "Crazy Rich Asians" audience

During its opening weekend this summer, “Crazy Rich Asians” snagged an impressive $25.2 million at North American theaters, making it one of the best-performing romantic comedies in years, and with an all-Asian cast that’s making Hollywood history. We took a look at the audience for this movie and a few insights really popped out.Read More

June 12, 2018